BBDO global president and CEO Andrew Robertson tells Jalaja Ramanunni and Austyn Allison the right attitudes are key to good work, and good work is the key to success
True to his company’s official obsession with ‘The Work, The Work, The Work’, BBDO Worldwide president and CEO Andrew Robertson keeps returning to the topic. He says: “The best way we can differentiate ourselves from our competitors and the best way we can add value for our clients is by the constant pursuit of exceptional work.”
Robertson visited the region in mid-December to meet his agency’s local leadership. Impact BBDO, the MENA branch of the Omnicom-owned creative network, is a powerhouse for BBDO. H
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