Alaa Hijazi, Account Director MENA, EssenceMediacom, a WPP Media Brand.Diversity, equity, and inclusion (DEI) has transcended from a trending topic to become fundamental to business success. Its true power emerges when woven into every layer of a company’s operations. The business case is clear: a 2023 McKinsey report found top-quartile companies for gender diversity are 27 per cent more likely to outperform financially.
For marketers, embedding DEI principles into our work unlocks new ways of thinking, better strategies, and greater creativity, leading to groundbreaking campaigns and tangible growth for our clients.
That’s what makes our industry special. Not only do we have the power to make positive change within our organisations, but we’re also p
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