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Women in advertising: Gender gaps – the harsh reality

The Inhouse Agency's Rasha Hamzeh reflects on how the advertising industry's gaps need to come to a close to see equitable success.

Rasha Hamzeh, Managing Director, The Inhouse Agency
In the glossy brochures and polished presentations of many GCC companies, diversity and inclusion are touted as key values. 
However, scratch beneath the surface, and a glaring gender gap in senior roles becomes evident. While some organisations boast that more than 70 per cent of their staff are women, a closer look reveals that men overwhelmingly dominate the upper echelons of management. This disparity is not just a statistical anomaly but a reflection of deep-rooted biases and systemic barriers that women face as they climb the corporate ladder.

The current lands


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