Winners’ Circle: Publicis Groupe on winning Integrated Marketing Agency of the Year

Publicis Groupe CEO Bassel Kakish shares his views on winning Integrated Marketing Agency of the Year

Publicis Groupe MENAT

Bassel Kakish, CEO, Publicis Groupe ME&T 

Tell us why you think you won the award?

There’s no secret to our success. We have an exceptional pool of talents at Publicis Groupe, and this recognition is a result of their passion for creating work that delivers results.

How will the award help you/your agency?

Earning this title for the second consecutive year is a great motivator that challenges our talents to push the boundaries a step further. It sets a new criteria of excellence that we strive to meet and exceed each time.

What makes these awards unique?

The Campaign ME Agency of the Year Awards is one of few industry awards that recognises the people behind the work, be it teams or individuals. These are the talents that make the magic happen and deserve the spotlight. 

What is new in the world of integrated marketing?

The key word is ‘integrated’. We take ‘integration’ a step further through the “Power of One’ model which connects all of our capabilities into one seamless offering for our clients. It’s not just a way of working, it’s also a culture and mindset, which fuels our collaborative spirits and sets us apart from other holding companies. 

How are customers’ demands changing?

Consumers are becoming more conscious of the brands they support, choosing to align with companies whose values match their own. Brands need to understand these nuances in their audiences to remain as relevant as ever today.

How important is your team?

Absolutely critical. Our talents are the biggest asset we have.