While there is no denying that we live in a digital era, no one could have predicted the exponential growth of multimedia content, particularly video content, as a result of the COVID-19 pandemic. Studies indicate that being forced to stay indoors and practise safe distancing resulted in a 60% increase in the amount of video content watched globally, with additional projections indicating that over 80% of the global internet traffic in 2022, will come from video.
The effectiveness of video as a way to engage with customers, distribute content and pass across a message has never been more substantial, with most marketers now counting video content as an essential tool in their marketing strate
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