Netflix has stolen the show this week with its slew of announcements, including its 150 per cent year-on-year rise in upfront ad sales commitments, new brand and measurement partnerships, access to private marketplace buys, rollout of new programmatic campaigns, as well as clean room partnerships.
It didn’t take long for the market to react. The elation of advertisers and marketers around the globe had an immediate impact as Netflix ($NFLX) stocks rose to an all-time high, breaking records by soaring part $710 per share, before correcting below $697 at the close.
Netflix stocks soared after its announcement on 20 August.[
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Ad fraudad pricingad salesadvanced toolsadvertisersAdvertisingadvertising inventoryAffinity SolutionsAl MasaaodBabyshopBarb Audiences Advanced Campaign Hubclean room partnershipsclean roomsConnected TVcreativityCTVDoubleVerifyDoubleVerify and Integral Ad ScienceGoogleGoogle Display and Video 360Google DV360InfoSumIntegral Ad ScienceKantarLandmark GroupLiveRampLucid HoldingsMarketersmarketingMarwa KaabourMitin ChakrabortyNetflixNetflix adsNielsenOneOTTover-the-topprivate marketplaceprogrammaticprogrammatic ad spaceprogrammatic campaignsRAKBANKROISnowflakestreaming servicessubscriptiontarget audiencetargetingThe Trade Deskupfront ad salesverificationVibhav Gaurvideo on demandVODXandr
