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posted on Aug. 23, 2024 at 11:40 amSep 2, 2024

Why the Netflix ‘game changer’ news has marketers buzzing

posted on Aug. 23, 2024 at 11:40 amSep 2, 2024

Marketers from the Middle East react to how the latest Netflix reveal will impact ad fraud, ROI, measurement, pricing, competition, and more.

Netflix has stolen the show this week with its slew of announcements, including its 150 per cent year-on-year rise in upfront ad sales commitments, new brand and measurement partnerships, access to private marketplace buys, rollout of new programmatic campaigns, as well as clean room partnerships.

It didn’t take long for the market to react. The elation of advertisers and marketers around the globe had an immediate impact as Netflix ($NFLX) stocks rose to an all-time high, breaking records by soaring part $710 per share, before correcting below $697 at the close.

Netflix stocks soared after its announcement on 20 August.[

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.