The year was 2007, Google was well established, Facebook was on its way to capturing your imagination, Twitter was just a year old and YouTube was just about acquired by Google. The buzz in advertising agency circles was ‘digital marketing’ and the prospects it held. In spite of digital marketing being around for more than 5 years now, agencies were still contemplating the nature of the beast. Most large network agencies ignored it as they did not want to chase digital marketing pennies in lieu of the offline marketing dollars. The rest as they say is history, the digital medium was a beast unleashed and in the next 5 years completely changed the advertising game, nimble startups with dis
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