Buckle up because we’re about to dive into the exciting world of advertising in the Middle East, packed with facts and insights that will leave you ready to conquer the digital realm. Get ready for a data-driven journey through gaming, the metaverse, and why they’re the future for brands.
Let’s start with gaming. You might remember when we all thought gaming was just a pastime. Well, fast forward to today, and it’s a multi-billion-dollar industry with 150 million gamers in the Middle East alone. Yes, you read that right—150 million people gaming their hearts out.
So, why should brands care? Well, gaming is a goldmine for advertisers. In-game ads, sponsored content and virtual billboards
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