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OnStar partners with Skywards Everyday to turn everyday drives into everyday rewards

Shereen Harris, Head of OnStar Marketing & Subscriptions at GM Middle East said, "Our goal has always been to make every journey smarter, safer, and more meaningful for our members."

OnStar partners with Emirates Skywards Everyday, drivers can earn Skywards Miles on connected car services, linking mobility with rewards.

Life on the road in the UAE never slows down. From fighting Dubai-Sharjah traffic to school runs across Abu Dhabi, or weekend drives to Ras Al Khaimah, mobility here is fast-paced and part of daily life. Now, drivers have a new way to make those everyday journeys even more rewarding. OnStar, GM’s pioneering connected-car technology, has officially become a Skywards Everyday partner in the UAE, unlocking a seamless way to earn Skywards Miles simply by staying connected.

Shereen Harris, Head of OnStar Marketing & Subscriptions at GM Middle East said, “Our goal has always been to make every journey smarter, safer, and more meaningful for our members. Becoming the first connected vehicle subscription service to partner with Skywards Everyday allows us to extend that value beyond the road. The move provides Chevrolet, GMC and Cadillac owners connected by OnStar in the UAE with a simple and rewarding way to benefit from the connected services they use every day.”

Bringing even more value to connected driving

OnStar is enhancing the daily commute, making it safer, more convenient and more enjoyable. With remote commands and real-time updates, users benefit from added confidence and ease. This marks the first time OnStar’s trusted connected services have been integrated with the country’s most popular loyalty program.

Through a partnership with Emirates Skywards Everyday, eligible OnStar plans can now be converted into Skywards Miles once set up, linking in-car services with the airline’s wider rewards ecosystem. The integration applies across core use cases including navigation, remote vehicle access and emergency support.

Getting started is straightforward. Emirates Skywards members need to download the Skywards Everyday app and can store up to five payment cards. Miles are earned automatically when an OnStar Core plan is purchased using a saved card, removing the need for manual claims. Users receive one Skywards Mile for every AED 3 spent, equating to approximately 473 Miles on an annual plan or around 31 Miles per month.

With every trip, connected driving simply makes life easier. Using the myChevrolet, myGMC, or myCadillac mobile applications, users can check fuel or battery levels, lock or unlock vehicle, or locate it instantly – ideal for busy commutes. Additional in-car features such as built-in Wi-Fi and Google built-in – including access to Google Maps and Google Assistant – extend the connected experience within the vehicle.

The partnership reflects a broader shift towards embedding loyalty mechanisms into everyday services, positioning routine driving activity as another channel for incremental rewards.

the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.