An increasingly partisan global news environment can bring greater risks for brands buying airspace or seeking commercial partnerships. And this consequence may be compounded for regional brands and buyers who may be less familiar with the editorial standpoints of the channels they strike deals with. That’s why it’s now more important than ever to do your homework says Carolyn Gibson, chief revenue officer with Europe’s international news channel Euronews.
Advertising can be a risky business. For those of you who follow the industry news in the US, UK and Europe, you can’t help but have noticed the increasing pressure on corporates and brands to distance themselves from certain opinio
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