During one of the peak seasons for business, countless companies in our region spend long months developing Ramadan campaigns that befit the holy occasion. For many businesses, Ramadan is one time of the year that cannot be overlooked. But what do you do if you are on the corporate side and do not interact with customers directly? This is how we at Al Masaood decided to connect on a deep level with our external and internal communities and celebrate with them the values and spirit of the month.
Our insight: a universal truth
For our campaign, a primary insight was that Ramadan is a time for introspection as people tend to focus less on life distractions and luxuries, and concentrate
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