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How can brands leverage Whatsapp Channels?

Credits: Whatsapp Blog

Whatsapp Channels has expanded to the MENA region. First launched in Colombia and Singapore, the feature has now been launched in seven countries including, Egypt and Morocco.

The chat-based social media app’s new feature is a one-way broadcasting tool. According to Whatsapp in its announcement blog, admins can send text, photos, videos, stickers, and polls to the followers of the channel.

Whatsapp also said that they’re building a “searchable directory” to help the users find channels of their interest to follow.

The feature has been created to be separate from chats with family and friends and also protects personal information, such as phone nu


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