Niall Sallam, CEO of Elevision
Crafting effective creative content for DOOH (digital out-of-home) campaigns is both an art and a science.
To captivate the attention of a diverse and dynamic audience, content must resonate across a wide spectrum of viewers while infusing a local touch that speaks to the heart of the region. The most impactful DOOH campaigns are those that blend relevance, engagement, and innovation.
At the core of successful DOOH advertising lies relevance, where content must be instantly pertinent to the viewer’s context. This is achieved through the strategic use of real-time data to deliver personali
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