Western Union’s Camp Ka Champ, a talent competition for the blue-collared segment, has gone virtual with season 14 continuing to support the labour community and help them fulfil their dreams despite the challenging times. This season has a new partner, Right Health, a healthcare conglomerate focussed on this segment with 30 clinics and 27 pharmacies across Dubai, Abu Dhabi, Ajman and Sharjah.
Auditions commenced on 24 December and will be ongoing till 30 January in accommodations as well as through online entries. Over 2000 contestants are in the fray this season. The Grand Finale is scheduled to be held on 5th March. The winners will walk away with cash prizes, exclusive gifts as well as the coveted title of Champ of the Camp.
For co-sponsors Right Health, it was the appropriate time to be associated with this ‘entertainment-led’ event property engaging its core customer segment as it continues to expand to newer markets. ‘This step towards adding value to our customers lives beyond providing affordable healthcare comes at the right time as the Right Health brand was looking at meaningful opportunities to give more to the society we serve. Camp Ka Champ has been on our minds for almost 2 years now and we are glad to come on board as the Healthcare partner.
“Apart from contributing in prizes to reward good singing talent, we are conducting health camps encouraging everyone to prioritize health and prevent lifestyle-related diseases,” said Vikas Kotich, COO, Right Health.
Western Union Camp ka Champ is conceptualized & executed by Right Track Advertising, co-sponsored by Right Health and supported Filme & Veesham Printing Press.
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