I believe the last week of March was Cultural Relevance Week. Well, it might’ve been, you know. It’s the same as No Smoking Day: everybody talks about it, feels slightly guilty, promises they will make a greater effort next time round then royally ignores the whole thing by lunchtime. If I had a dollar for every time
that expression – “cultural relevance” – was used since Dubai Lynx was launched, and for the number of arguments, lectures, debates, pontificating statements and general hypocritical hand-wringing it has generated, I wouldn’t just be a millionaire, I’d be buying football clubs.
It is a very Dubai hang-up, this cultural relevance thing. This is karaoke-city,
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Cant agree more on fact that most adpeople have a flattened view of the world around them where cultural cues are picked up from a catalogue viewpoint