Covid-19 has changed everything in respect of corporate social responsibility (CSR). People are more socially and environmentally aware, and all evidence suggests continued pressure on brands to align their communications with corporate values. CSR, therefore, needs to be a core element of the corporate communications strategies’ companies adopt as a way to future-proof their business and build trust in their brand.
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The global crisis is a wake-up call for businesses to re-address their purpose and how they operate. This is imp
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