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W7Worldwide publishes 7 communications strategies for the construction sector to harness the Covid-19 rebound

KSA is now considered the top-performing market as Middle East construction output recovers.

The construction industry is one of the most sensitive to economic cycles and the Covid-19 pandemic has had a significant impact on the sector. At the same time, construction holds the potential to stimulate recovery by creating jobs and rebuilding measures that support the sector’s transformation towards sustainability and digitalization. Governments, businesses, industry organizations, and other sector stakeholders are therefore responding to the Covid-19 pandemic with an array of measures intended to support the construction sector.

In the Middle East, the construction sector was affected due to the suspension of economic activities to contain the spread of the coronavirus outbreak


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