fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalEditors' PicksFeaturedMarketingMediaSocial MediaThe Work
Anup Oommen
posted on

Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia

Anup Oommen
posted on

"By harnessing AI, Volvo has transformed the way stories are told, delivering a film that is both visually stunning and executed with remarkable agility. This is what the future of marketing looks like, a perfect balance between vision, technology and creativity," said Hussein M. Dajani, Petromin’s Chief Marketing Officer.

Volvo has launched its first AI-generated brand film worldwide, and the first of its kind in Saudi Arabia, as part of its Come Back Stronger campaign.

The campaign was launched in partnership with Electromin, Petromin’s e-mobility division; LION, the creative arm of Fast Ventures; media and marketing partner Platformance; and PR and influencer support from PR Arabia.

Leaning into a multi-channel, data-driven approach to maximise awareness, engagement and conversions, the campaign ran across:

Instagram – targeting a premium lifestyle audience;
TikTok – engaging tech-savvy and eco-conscious youth with short-form videos;
Snapchat – reaching Gen Z and millennials through St


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:agilityAIai-generated campaignAI-generated filmArtificial Intelligenceaudience intentbehavioural targetingCampaignCome Back StrongerCRM dataCultural Relevancedata-driven retargetingElectrominFast Venturesfirst-party datahigh-value customersHussein M. Dajaniintentinterest-based targetingLIONmedia efficiencyOsama SiddiqPetrominPlatformancePR ArabiaretargetingSaudi ArabiastorytellingtargetingvisualsVolvo
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like