Volvo has launched its first AI-generated brand film worldwide, and the first of its kind in Saudi Arabia, as part of its Come Back Stronger campaign.
The campaign was launched in partnership with Electromin, Petromin’s e-mobility division; LION, the creative arm of Fast Ventures; media and marketing partner Platformance; and PR and influencer support from PR Arabia.
Leaning into a multi-channel, data-driven approach to maximise awareness, engagement and conversions, the campaign ran across:
Instagram – targeting a premium lifestyle audience;
TikTok – engaging tech-savvy and eco-conscious youth with short-form videos;
Snapchat – reaching Gen Z and millennials through St
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Tags:agilityAIai-generated campaignAI-generated filmArtificial Intelligenceaudience intentbehavioural targetingCampaignCome Back StrongerCRM dataCultural Relevancedata-driven retargetingElectrominFast Venturesfirst-party datahigh-value customersHussein M. Dajaniintentinterest-based targetingLIONmedia efficiencyOsama SiddiqPetrominPlatformancePR ArabiaretargetingSaudi ArabiastorytellingtargetingvisualsVolvo
