Advertising Creative Digital Featured Marketing Media The Work

posted on Sep. 10, 2025 at 5:00 pmSep 10, 2025

Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign

posted on Sep. 10, 2025 at 5:00 pmSep 10, 2025

Virgin Mobile UAE's campaign was brought to life in partnership with the brand's in-house creative team, Barry Kirsch Productions, Assembly Global, Mindshare and JCDecaux.

Virgin Mobile UAE

This campaign aims to be a reminder that when used meaningfully, phones can be a bridge to richer living rather than distractions.

Virgin Mobile UAE has unveiled its new 360-degree campaign, Be In the Moment. Everywhere., marking a bold departure from the lighthearted comedy of its previous offer-led campaign. This time, the brand goes beyond offers and tech talk – to create a deeper emotional connection with its audience. It’s about meaningful presence, not just presence. A deliberate departure from the predictable telco playbook.

Launched during the back-to-school season, the campaign isn’t about slipping back into routine, it’s about showing up fully. When used with intention, our phones aren’t just devices; they’re tools to enrich life – helping us explore new places, share experiences, and stay close t

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:360 degree campaign Advertising Assembly Assembly Global awareness Barry Kirsch Productions Be In the Moment billboards brand awareness brand consideration Campaign Challenges consumer experiences coverage creative customer needs data digital human-centric telco JCDecaux marketing Mindshare mobile phones on-ground activations OOH Out-of-home Production House Rachel Devereux richer living Saniya Zafar social media technology telecom provider The Work top-of-mind choice Virgin Mobile Virgin Mobile UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.