Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced the launch of an innovative leap in the DOOH media arena in a joint venture with Firefly, mobile marketing media solution provider.
The partnership will introduce Firefly’s roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis, expanding the reach of Viola’s portfolio of Digital Out Of Home products.
Ammar Sharaf, Group CEO and Board Member of Viola Communications, said that Firefly’s dynamic digital vehicle-top screens will allow them to provide “unique eye-level marketing opportunities” in association with Tawasul taxis.
Sharaf explain
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