Viola Outdoor launches digital OOH platform in Abu Dhabi

Viola Outdoor, the UAE’s Out of home cross-platform network and a division of Abu Dhabi-based media communications group Viola Communications, has launched the capital’s latest digital OOH innovation, D.Toplight, in a prime location at the capital’s central downtown hub. 

D.Toplight, a 3D-enabled, high-level digital platform, marks Phase 1 of the proposed future network of screens. It is located at Viola’s DOOH landmark presence on Abu Dhabi’s Airport Road that extends from the Sheikh Zayed Grand Mosque through Abu Dhabi to the island’s Corniche.

Placed in the visible central area between the capital’s two main high-volume traffic routes, Viola Outdoor’s first D.Toplight is a large-format digital canvas that is positioned to achieve maximum exposure and reach. 

Ammar Sharaf, Founder and Chief Executive Officer of Viola Communications said: “We are extremely proud of this high-tech addition to our DOOH portfolio.

“The D.Toplight network has been creatively designed in support of our commitment to stay at the vanguard of digital transformation of the OOH industry in Abu Dhabi, while consolidating our strategy to offer innovative ways of achieving the widest possible and most effective coverage for our advertisers in premium areas, on the highest quality screens.

“We want to ensure that our clients reach their target audience in a range of carefully selected key locations, providing maximum impressions in high traffic areas by incorporating the latest technology, in line with the Abu Dhabi government’s digital transformation strategy and the capital’s goal to cement its status as a smart city.” 

Sharaf added: “We pride ourselves on providing the best exposure for brands, delivering results and maximising our client’s return on investment through the provision of the biggest and boldest canvasses to showcase their campaigns and deliver huge results. The D.Toplight network is the next step in our quest to deliver high-profile contemporary out-of-home solutions.” 

 The launch of the D.Toplight network follows the launch of D.Totemlights, D.Hoardings, D.Skylight bridge banners and D.Taxi-top media screens.