MBC Media Solutions (MMS) will adopt the newly introduced TV and streaming audience measurement tool, KSA TAM, starting 1 January, 2025.
This follows the decision by the General Authority of Media Regulation to establish KSA TAM as the official national benchmark for audience measurement in Saudi Arabia.
KSA TAM is a sophisticated data integration solution that provides an accurate and comprehensive view of audience behaviour across screens. It tracks granular audience engagement, providing a holistic view of content consumption patterns and allows for post-campaign evaluation, offering insights into audience behaviour and demographics, which enhances understanding of TV consumption.
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Tags:accuracyad performanceAdvertisingAhmad ChatilaAhmed Al SahhafAlan AzarAlixPartnersAmine SadikAnnalect MENAaudience measurementaudiencesBPN MENACarat MENAClaudine Ghanemcommercialsconsumer engagementcontentcontent consumptiondatadata integrationdecisionsDr Hoda DaouEng. Bandar AlMashhadiFiona BlackGroupM MENAHoda DaouHungerstationin-home viewingsInsightsKSAKSA TAMMahmoud MaghrabymarketingMarsMBC Media SolutionsmeasurementMediabrands MENATMMSMRCOmnicom Media GroupP&GPankaj PagaraniplatformsprecisionProcter & GambleprogrammesPublicis Groupe Middle Eastrepresentative panelSamer DadaSaudi ArabiascreensStrategyTrackingtransparencyTV ChannelsviewersZiad Chalhoub
