Unilever has announced the results of its global media review that was launched earlier this year in January.
The brand has split its global media business across the six major holding groups in different markets: Mindshare (WPP), OMG (Omnicom Group), Initiative (Interpublic Group), Havas Media (Havas), Publicis Media (Publicis Groupe) and Dentsu.
Omnicom Media Group will oversee the Unilever media account in the region across the GCC countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Meanwhile in the North African region, Initiative will take the lead on the media account.
According to the company, the competitive process was “in line wi
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