Unilever has revealed the business impact of its UAE mangrove restoration campaign, A Great Deal for Everyone, which drove a 12 per cent uplift in sales for the brand.
The campaign, initially covered by Campaign Middle East in December 2024, sought to address the long-standing value-action gap that has persisted in the industry despite consumers stating that sustainability remains a top priority. Creative agency Impact BBDO, production house Chop Chop, and activation and production agency, Helium Marketing partnered with Unilever on the campaign.
Partnering with LuLu Group, Mastercard, and Emirates Nature-WWF, the initiative linked purchases to real-world impact. It combined promotions, educati
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Tags:A Great Deal for EveryoneActivationsAdvertisingawarenessbusiness outcomesCampaigncampaign rolloutcarbon offsettingcontentdigital touchpointsEmirates Nature – WWFEngagementin-mall advertisingin-store touchpointsLuLu GroupMangrovemarketingMasterCardmeasurable outcomespost-campaign studyradioSalessales upliftThe WorkUnilever
