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Understanding consumption patterns and what it means for retailers, by BFL Group’s Ayman Beydoun

By Ayman Beydoun, chief operating officer of BFL Group.

Over time, the retail sector has evolved along with technology and other factors which have made impacts on both businesses and consumers equally. Today’s competitive retail landscape demands superior experiences in addition to quality products and services. Data and consumer insights have become the key drivers needed to enable businesses, especially consumer packaged goods (CPG) retailers, to serve and exceed customer expectations.
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It is always crucial for businesses to understand their customer requirements and serve accor


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