UN Women has launched its InkVisible campaign, which leans into the rich, cultural beauty of henna ‘ink’ applied on the ‘visible’ marks of domestic violence to bring attention to women’s protection, empowerment and gender equality in Pakistan, and make women aware of national helpline number that can help them.
The campaign was launched in partnership with creative agency IMPACT BBDO, production house Déjà vu Films, with digital and social assets created by UN Women’s in-house designers.
The campaign films have been played at various events in Pakistan and have been placed online on various social channels. Posters were put up in strategic locations that targeted high female traffic
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