Watch the campaign conceptualised by Forsman & Bodenfors here.
The UN has roped in Swedish footballer Zlatan Ibrahimovic´ to spread the mission of its World Food Programme.
The footballer speaks to viewers in the evocative video. Amid visuals establishing his global stardom, he says that while everyone recognises his name and cheers for him, there are some names no one cheers for. He removes his shirt to reveal several names written on his body. Ibrahimovic says if he could, he would write all the names on his body, but there are too many of them – there are 805 million people suffering from hunger, with too many of them being children. People affected by war, natural
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