Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way marketers build brands in the era of AI.
The new proposition heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the organisation.
Susan Kingston-Brown, Global Brand President, UM, explained, “Full Colour Media is an omni-channel planning proposition designed to combat the existential threat of brands becoming bland. It unlocks the power of human ingenuity in a world where AI’s normative mechanic threatens not
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Tags:AdvertisingAIapproachArtificial IntelligencebehaviourBrand Buildingcustom researchDan ChapmanFelipe ThomazFull ColourFull Colour Mediagrowth modelJoe NicolasMarketersmarketingmarketing efficacymediamedia agencyomnichannelphilosophyproductsproprietaryresearchSaid Business SchoolSusan Kingston-BrownUMUM MENATUniversity of Oxford
