Popular global cosmetics retailer ULTA Beauty has launched in Dubai, following a spectacular entrance into the Middle East with its new store in Kuwait late last year.
The store opened its doors at Dubai’s Mall of The Emirates yesterday, bringing ‘low to lux’ beauty solutions across makeup, skincare, hair and fragrance.
Anne Tulloch, Divisional Marketing Director – Wellness at Alshaya Group speaks exclusively to Campaign Middle East about the direction ULTA Beauty is taking in the market in terms of its products and services, content strategy and overall marketing plan.
“What brought ULTA Beauty to the region is honestly its unique proposition and our guest is the most important thing to
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