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Anup Oommen
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UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Anup Oommen
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UKAEG presented the inaugural Friendship Honour to Taha Alsafi, Founder and CEO at Red Impact Advertising for strengthening UK–Saudi Arabian advertising industries.

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

The Advertising Association’s UK Advertising Exports Group (UKAEG), in partnership with the British Embassy and Athar Festival, hosted the inaugural UK and Saudi Arabia Advertising Leadership Reception in Riyadh on 20 October.

The event celebrated the friendship between the UK and Saudi Arabia’s creative sectors, the progress made since UKAEG’s first trade mission to the Kingdom last year, and the growing collaboration between the two nations’ advertising and marketing industries.

The reception brought together senior leaders from Saudi Arabia’s marketing and communications sector alongside a UK delegation of leading advertising, media, and production companies.

The evening


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Tags:23redAdvertisingAisling ConlonAthar FestivalBBD Perfect StormBritish EmbassycommunicationsJane AsscherJason Foomarketingmediaproduction companiesRed ImpactRiyadhTaha AlsafiUK AdvertisingUK Advertising Exports GroupUK and Saudi Arabia Advertising Leadership ReceptionUKAEG
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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