UFC, the world’s premier mixed martial arts organization, and TikTok announced a groundbreaking multi-year partnership that calls for UFC to produce live content on the world’s fastest-growing social media platform.
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Among the highlights, UFC and TikTok will collaborate to program new weekly shows on TikTok, featuring live looks at weigh-ins and press conferences, athlete interviews, arena tours, fighter training segments, and more. Each show will be programmed around an upcoming UFC live event to drive awarene