Lightblue appoints Jemma Cassey as executive producer

Following the recent increase in demand for content and media solutions, LIGHTBLUE has appointed Jemma Cassey to the role of executive producer.

With a wealth of production knowledge and experience, Jemma has led award-winning campaigns and initiatives for some of the world’s most recognizable brands (Emirates, Etihad, Dubai Tourism, ADNOC, Suzuki and Virgin).

As executive producer, Jemma will be leading the agency’s media division and content production efforts.

LIGHTBLUE co-founder, David Balfour commented on the appointment; “We are fortunate to have someone of Jemma Cassey’s calibre and experience to lead LIGHTBLUE MEDIA” said, David. “We are at a critical moment and we need renewed leadership to successfully implement our strategy and take advantage of the market opportunities ahead. Jemma has a proven track record of creative execution with ITN Productions and Nomad. She is a strong communicator who is client-focused with deep leadership capabilities. Furthermore, Jemma has a solid understanding of our offering within the beauty and luxury markets which fit in well with our culture at LIGHTBLUE”.

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Prior to joining LIGHTBLUE, Jemma held roles including executive producer at films by nomad Dubai, executive producer at ITN Productions London and Senior Producer at The Bank Agency London. With over 14 years of experience in both the UK and the Middle East, Jemma has produced the full suite of AV content from TV commercials, to high end branded content, animation and graphics campaigns.