Lara Assouad, Executive Creative Director, LandorI was recently invited to judge the Digital Category of the 2025 UAE Cannes Young Lions competition, organised by Motivate Media Group and Motivate Val Morgan, the official representatives of Cannes Lions in the UAE, and powered by Getty Images.
The challenge was to develop an innovative digital campaign that addresses a specific brief with the focus on using digital platforms and tools to create engaging campaigns with measurable results. Contestants were judged for creativity, originality, insights, presentation skills, and how well the campaigns hit their goals. The kind of challenges our industry faces every day.
Beyond the judging criteria, the experience gave me a glimpse into how
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