By Austyn Allison
In November 2018, agency holding group WPP announced it was to merge the oldest ad agency in the world, J. Walter Thompson, with digital marketing network Wunderman.
The coming-together was rolled out globally, and the Middle East was one of the last regions to be merged. The announcement of that merger was made in March 2020, but played down at the time as it coincided with the introduction of Covid-19 restrictions.
“It was probably a bit inconsiderate or in bad taste at that time to go out [with the news],” says Nassib Boueri, regional CEO of Wunderman Thompson and former head of Wunderman. “We needed to focus on our people, on their mental health, on their we
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