Change always begins with a small ripple. Give it enough time, support and nurturing, and this ripple will develop into a tidal wave. Yes, this statement might come across as somewhat dramatic, but in Saudi this is exactly how change started, and over the past three years we have seen these tidal waves in the form of cultural, societal and behavioural changes. The most widely acknowledged facet of this change has undoubtedly been the drive of empowering youth, and particularly women, in the Kingdom.
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