Two-thirds of the men in UAE are at risk of developing advanced testicular or prostate cancer. Yet with simple self-checks and early detection, the survival rate for both cancers can be more than 95 per cent.
The real challenge isn’t medical – it’s the fear and taboo associated with it. Talking about men’s health is still taboo in the region. Too personal, too awkward and too easily brushed off.
So this Movember, to break the silence with sound, to overcome hesitation with humour, Harley-Davidson’s HOG Dubai Chapter Riders, in partnership with NMC Specialty Hospital Al Nahda and Tuesday Communications, recorded the The Tough Nuts Choir campaign.
The campaign is now live across the Harley-D
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