Travel and tourism have been two of the most affected industries during the past year, with the whole world being placed on hold. This turbulent period will forever go down in history, and despite how unsettling it has all been, blue skies are anticipated ahead. We will however need to learn to navigate differently, given that travel will not be the same as it used to be, which is not necessarily a bad thing (Earth breathing in the background). Nevertheless, understanding the future of travel has never been more important.
After the prolonged confinement, and according to the latest survey of the UNWTO Tourism Recovery Tracker, we are seeing a 24 per cent increase in positive sentiments tow