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posted on Oct. 16, 2025 at 5:30 pmOct 16, 2025

Travel advisory for marketers embarking on the AI cruise

posted on Oct. 16, 2025 at 5:30 pmOct 16, 2025

Here’s a wrap-up of a round table conversation hosted by The Marketing Society in partnership with Campaign Middle East. The discussion witnessed industry leaders dissect evolving marketing strategies in the age of AI.

Clockwise, from top left, Anastassiya Ruddy, Marketing Manager, Bombbar MENA; Kaavyanjali Prasad, Growth Marketing Expert, GCC; Ishneet Kaur, Head of Marketing and International Business, Virgio; Mahesh Murthy, Managing Director, Pinstorm; and Paul Williams, CEO, Spearhead Creativity MENA; and Simon Ornelis, Director - Brand Development and Corporate Identity, du.

Marketers recently gathered to discuss critical changes within digital and media strategies, including the move from search engine optimisation (SEO) to generative engine optimisation (GEO); how to harness artificial intelligence (AI) for content to drive better outcomes; ethical considerations within AI-driven marketing; the role of large language models (LLMs) in creating culturally relevant content; and ways to navigate the ‘brave new world’ of digital marketing.
The Marketing Society, in partnership with Campaign Middle East, hosted an hour-long session moderated by Alasdair Hall-Jones, Global Director of The Marketing Society, and attended by five senior marketers, including:

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Tags:Advertising AI Anastassiya Ruddy Artificial Intelligence Bombbar MENA content cultural digital marketing du ethical consideration generative AI generative engine optimisation GEO Ishneet Kaur Kaavyanjali Prasad large language models LLMs Mahesh Murthy marketing Paul Williams Pinstorm relevance search engine optimisation SEO Simon Ornelis Spearhead Creativity MENA travel marketing Virgio

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.