Shantelle Nagarajan

posted on Oct. 16, 2025 at 5:00 pmOct 16, 2025

New Murabba signs sponsorship deal with Al-Hilal Club Company

Shantelle Nagarajan

posted on Oct. 16, 2025 at 5:00 pmOct 16, 2025

Through the sponsorship, the New Murabba logo will feature front-of-shirt on Al-Hilal Women’s First Football Team and Al-Hilal’s Male Youth Teams's kits.

New Murabba

From left: Esteve Calzada, CEO of Al-Hilal Club Company; Michael Dyke, CEO of New Murabba.

New Murabba, a PIF company, has signed a sponsorship agreement with Saudi Arabia’s Al-Hilal Club Company.

Through this sponsorship, the New Murabba logo will be prominently featured on the lower chest area of the kits worn by Al-Hilal Women’s First Football Team and Al-Hilal’s Male Youth Teams.

The agreement was signed by Michael Dyke, CEO of New Murabba, and Esteve Calzada, CEO of Al-Hilal Club Company.

“Al-Hilal represents excellence and legacy in Saudi football,” said Dyke. “This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030.”

Dyke further explained that New Murabba’s support of youth and women’s football sh

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Tags:Al-Hilal Club Company Al-Hilal Women’s First Football Team Al-Hilal’s Male Youth Teams Esteve Calzada Michael Dyke New Murabba Saudi Arabia sponsorship

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.