By Carolyn Gibson, chief revenue officer, Euronews
In the world of media, change is inevitable. It’s the reason we need to keep tabs on the latest trends, audience sentiment, and the latest technology and platforms to help us convey our message.
But change isn’t just something that happens to us, in media or indeed any other industry. Changing the way in which we operate as organisations should involve conscious decisions, and driving that change demands concerted effort, whether that comes from the individual or the collective.
With the pandemic, change was driven in no small measure by external forces that were beyond our control. Now, as we emerge from the other side, there
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
