Rotana Music Group and TikTok have announced a licensing agreement that enables TikTok to use Rotana’s catalogue of Arab music.
Rotana’s portfolio includes prominent artists from the Arab world such as Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished, Nawal Al Kuwaitia, Majid Al Mohandis and other stars from the Gulf region, as well as and Amr Diab, Elissa, Tamer Hosny, Najwa Karam, Shereen Abdalwahab, Angham, Wael Kfoury, Saber Al Robae, and others from the Levant, Egypt and North Africa.
Salem Al Hendi, CEO, Rotana Music Group, said, “We are very thrilled with this licensing agreement which will facilitate Arab music’s reach into the MENA music industry and young communities. The creative culture in MENA is vibrant and diverse and this agreement will enhance the exchange of music content while promoting and supporting local artists on a proven leading platform for short-form videos.”
Hari Nair, head of music, Middle East, Africa and South Asia, said, “As TikTok continues to grow across the Middle East and North Africa, becoming a cultural force in the region, we’re delighted to bring the biggest independent catalogue to our platform. Rotana Music Group represents some of the greatest names in music, spanning multiple genres and countries and we know our community will be inspired by this repertoire for their own video creations. TikTok is committed to licensing and ensuring a broad, diverse range of sounds in our library for our global community to enjoy.”
Established in 1993, Rotana Music Group is the largest record label and music repertoire holder in the Arab world. The company is headquartered in Riyadh, Saudi Arabia, with branches in Jeddah, Dubai, Kuwait, Cairo, and Beirut.