Spanish football club, Real Madrid, took over a special chartered A380 flight from Madrid to Riyadh. The double-decker aircraft featured a new look, decked out with the decal of the club’s top players.
The decal includes a group shot of renowned Nacho Fernández, Dani Carvajal, Thibaut Courtois, Karim Benzema (center), Luka Modrić, Tony Kroos and Vini Jr and covers more than 125 square metres on each side of the aircraft. The decal will remain on the A380 aircraft for five months with scheduled services around the world including London Heathrow, New York and Melbourne.
A decal of the club has previously made an appearance on the airline’s outsides in 2015. The airline has been the official main sponsor of the club since 2013 and will remain to do so until 2026.
The complete activation onboard for the campaign was managed by the Emirates sponsorships team, while the video showcasing the livery and players was created by the airline’s inhouse social media team. The complete project was carried out internally. from conceptualisation to execution.
The video was conceptualised and produced in-house by the Emirates social media team.
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In terms of the activation for the players onboard, this was managed by the Emirates sponsorships team, so it was a complete in-house project, from conceptualisation to execution.
Emirates’ extensive sponsorship portfolio has made it one of the most recognised airline brands in the world of football. The airline continues to engage with fans worldwide, create meaningful experiences and offer world-class experiences in the air and on-ground. Real Madrid fans from around the world can snap a picture of the new A380 decal as it makes its way around the globe to nearly 40 Emirates A380 destinations.
Emirates launched operations to Madrid in 2011 and currently serves the city with a daily flight utilising the double-decker A380 aircraft.