TikTok’s Ramadan Values campaign a creative and social success

posted on Jun. 01, 2022 at 10:00 amJun 6, 2022

Talal Alfayez, Head of Government Relations and Public Policy, MENAT at TikTok, explains how the social networking platform adopted a dynamic strategy to help spread the true spirit of Ramadan across the region this year through a carefully curated series of creator opportunities, content formats, hashtags and corporate social responsibility initiatives.

TikTok’s #RamadanValues campaign that ran during the Holy Month and championed the values of kindness, togetherness, tolerance and giving, was a glowing success due to its reach, engagement and effectiveness.

Since the growth of video views on TikTok by 21 percent and engagement by 22 percent during Ramadan in 2021, the platform positioned itself as the premier regional cultural and entertainment hub during the Holy Month.

Talal Alfayez, Head of Government Relations and Public Policy, MENAT at TikTok, elaborates on how Ramadan is a significant cultural moment within our region and one of great importance to families and friends, as they take time to come together and reflect, over

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