TikTok introduces ‘Fan Spotlight’, a new artist-focused feature, with Billie Eilish leading the way as part of her #hitmehardandsoft takeover. It celebrates her latest album release, hit me hard and soft.
The feature puts artists and their fans in the limelight. Artists can now select up to five favorite fan videos to showcase on their music tab, giving creators a chance to shine.
When chosen, creators receive a notification, and their video stays in the spotlight for seven days before new selections can be made.
Fans can fully engage with the album by creating playlists, participating in challenges to access exclusive artwork, and even potentially being featured in the #hitmeh
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
