TikTok continues to drive effective business impact for brands, and Kraft Foods has tapped into the platform’s potential in Saudi Arabia.
A Marketing Mix Model (MMM) analysis conducted by Nielsen, shows the social media platform’s ability to deliver a strong return on ad spend (ROAS), showcasing the potential of TikTok’s creator-centric content and community, while creating a new model for other brands to adopt a marketing strategy that yields incremental sales.
Kraft’s use of MMM, a measurement solution leveraging historical data, reflects a strategic approach to examining the sales effectiveness of marketing activities.
The aim is to fine-tune advertising tactics and
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