Chain Reaction appoints new GM – Marketing and Communication

Chain Reaction has appointed Khaled Akbik as General Manager – Marketing and Communication.

Akbik brings over 18 years of dynamic experience in the social and digital media scene, having worked with leading companies on both the agency and client sides, such as OMD MENA, New Media Academy and Foodics.

His appointment will focus on expanding Chain Reaction’s social media, creative and video production remit in the region while working closely with the rest of Chain Reaction’s digital marketing teams to deliver custom solutions tailored for local, regional and global brands and partners.

“I am thrilled and honoured to join the Chain Reaction team. I look forward to working with the agency’s exceptional talent to deliver best in class work for our clients, while expanding our product and service offering to a region teeming with potential and possibilities.” said Khaled.

Khaled’s career spans across two decades, managing and overseeing a portfolio of regional businesses like PepsiCo, Majid Al Futtaim, McDonald’s and others, and directly contributing to the success of SaaS businesses like Foodics in Saudi Arabia and government ministries and entities in the UAE.

Khaled will be reporting to Saif Jarad, Chain Reaction’s Founder and CEO.

“Khaled’s invaluable experience in strategy, social media and leading big teams makes him an ideal addition to our growing team. Based on his impressive track record, Khaled’s wealth of experience in the industry in both client side and agency side will be integral as we focus on expanding our portfolio of products and capabilities in MENAT, and ultimately leveling-up our commercial goals for 2024 and beyond.” said Saif.