Don’t miss out. Campaign Saudi Briefing event is here!


The moment you’ve been waiting for has arrived! Join us in Riyadh on May 30th for an engaging discussion into how Saudi Arabia is leading the charge in fostering innovation, investing in talent and development, and positioning itself as a key destination for companies to invest in and attract talent.

Hear from leading experts from Mobily, TikTok, Boopin, Xapads, UM, Baja, EVIQ, Diriyah, FP7McCann and more as they delve into marketing strategies driving growth in Saudi Arabia. Book your tickets to connect with like-minded professionals and industry leaders to build valuable connections.

Buy tickets here: https://bit.ly/3WEfD3Y

Our programme features keynotes and panels on topics such as gaming, CTV, leveraging emerging technologies in business transformation, keeping up with Gen Z and the role they play in impacting brands. Discover how TikTok is changing advertising and cultural narratives in media and advertising, including insights from the Diriyah Season campaign.

Save the date to learn more about the latest trends. Limited seats available. Don’t miss out, get your tickets now!

Buy tickets here: https://bit.ly/3WEfD3Y

Event Agenda:

09:00am: Registration & Networking Breakfast

10:30am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East

10:35am: Chair’s Opening Remarks by Justin Harper, Editor at Campaign Middle East

10:45am: Panel 1 – Keeping up with the Gen Zs

A fast pace developing country with an even faster developing Gen Z is the cornerstone for marketers to explore. This panel will bring to attention the new age young Saudis and the role they play in impacting brands. The panel explores how Gen Z demands are evolving and are in fact challenging the norms of marketing, and brand consumer relationships. This new generation is eager to modernise. With 70 per cent of the population under the age of 30, they certainly are a powerful force for change.

Moderator: Reine Hammoud, General Manager, Boopin
Eng. Adel Alsayegh, CMO, The Coffee Address
Rami Al-Rousan, Director of Marketing & Communications, Electric Vehicle Infrastructure Company (EVIQ)
Saleh S. Alghamdi, General Manager – Digital Channels, Mobily
Wedyan Alahmadi, Marketing Manager, Baja

11:15am:  Saudi Insights Keynote Presentation  – Unified CTV platforms: How tech innovations can be a game changer in advertising

As the digital landscape evolves, technology innovations are reshaping Connected TV (CTV) advertising, presenting challenges and opportunities for marketers. Currently, media planning for CTV occurs in isolated silos, highlighting the need for a unified platform for CTV media planning, buying, and enhancing the overall effectiveness of advertising strategies. This shift paves the way for a new era in advertising.

Speaker: Gagan Uppal, Country Head – MENA, Xapads Media

11:30am:  Networking Power Break

12:00pm: Saudi Insights Keynote Presentation  – Let’s talk creative products!

In a world overflowing with technological advancements, unlocking creativity has never been more easy and efficient. Join us for an enlightening session on how TikTok’s suite of creative products is revolutionizing the landscape for advertisers, partners, and agencies alike.

Speaker: Rita Wehbe, Partner Success Lead – Creative Product and Operations, TikTok

12:15pm: Panel 2 – Innovating tradition: Redefining cultural narratives through media and advertising

Delve into the innovative strategies behind the groundbreaking regional-first campaign launched for Diriyah Season. Discover the transformative potential of innovative collaborations in shaping brand experiences and promoting authentic and inclusive audience engagement, while aligning with the broader objectives of Saudi Arabia’s Vision 2030.

Moderator: Justin Harper, Editor, Campaign Middle East
Nadeem Ibrahim, Head of Digital, UM KSA
Warren Davey, Integrated Business Director, FP7McCann KSA
Tony Yammine, Head of Government, Telco, Media, Financial Services and Real Estate, MENA, TikTok

12:45pm:  Chair’s Closing Remarks by Justin Harper, Editor at Campaign Middle East.

01:00pm:  Networking session

Buy tickets here: https://bit.ly/3WEfD3Y

For partnership and sponsorship oppertunities, please email Nadeem Quraishi at [email protected]. or Tarun Gangwani  at [email protected]