We know people around the world have experienced adversity in the last year; it was a period of remarkable challenge and restriction. But on the flip side of that coin, we’ve also heard the equally remarkable stories of adaptation and innovation.
One of many sectors that saw this duality play out is the world of retail and e-commerce – a field that suffered much disruption. So what was the impact of lockdowns and curfews on people’s shopping habits? What technological and behavioural change can be observed? And, crucially, which of those things were ephemeral, which are here to stay – and how can we tell the difference?
To explore these questions, Facebook commissioned a consumer rese
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