ThePubverse, a publisher monetisation platform by ArabyAds, has announced its partnership with Nativo, where brands unlock the power of content to engage and influence their audiences, to introduce advertising solutions in the MENA (Middle East and North Africa) region.
This collaboration aims to transform the landscape of digital advertising by enhancing targeting, attribution, and monetisation capabilities.
Imad Sarrouf, CEO of ThePubverse, said: “The integration with Nativo marks a significant milestone for digital advertising in the MENA region.
“By merging Nativo’s advanced branded content platform with ThePubverse’s robust publisher monetization technology, we aim to provide advertisers and publishers with unparalleled tools for creating engaging native ads that seamlessly blend into the user experience.”
Nativo’s platform empowers publishers to develop and distribute high-quality native advertising that seamlessly integrates into their websites.
This allows ad operations teams to deliver native branded content in various formats, including video, images, and text, ensuring a non-disruptive and engaging user experience.
According to the companies, this collaboration between ThePubverse and Nativo is poised to revolutionise advertising strategies in the MENA region.
By leveraging Nativo’s capabilities, ThePubverse will enable advertisers to create compelling native ads that resonate with target audiences, fostering enhanced engagement and interaction.
This partnership signifies a commitment to elevate digital advertising experiences in the MENA region, providing innovative solutions that benefit advertisers, publishers, and consumers alike.
