By Amit Relan, director and co-founder, and Dhiraj Gupta, chief technical officer and co-founder, mFilterIt
1. Ad-spend drainage on walled gardens will increase by 10-12 per cent
The World Federation of Advertisers (WFA) predicts that ad fraud will become the biggest market for organised crime by 2025, worth about $50bn. Walled gardens (well-known platforms such as Google and Facebook) globally encompass an overall spend of $360bn, which constitutes up to 80 per cent of the overall traffic on the web.
Major banks and financial institutions across the globe are reporting an average of 17 per cent ad fraud on walled gar
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